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“True genius is when you can do a simple, repeatable tasks and accurately track the results”. - MarvinLeBlanc.com
For those that want to grow their referrals through the help of your existing customers here is what you need to do:
“What if you emailed just 5 or 10 customers daily, directly from your customer data base. (Some call it your CRM – Customer Relationship Management software)
That it! That’s the tip.
1-Don’t call them.
2-Don’t assign this task to a team member.
3-Your EXTREMELY short email will ONLY soft sell for your next visit with them.
4-Soft ask for the Referral. Why? Because you must either you do all the talking and asking for your referrals or you can commit to enlisting the help of your customers to talk for you. You need to understand that you must ask your customers to help you.
Would you please ask for help? Do not just try to generate all your referrals without the help of those that already trust you.
Believe it or not, your customers don’t naturally think about constantly giving you referrals.
THEY MUST BE REMINDED – CONSTANTLY. So REMIND THEM!
Without beating them up!
Remember, you’ve EARNED the referral. How do I know that? Because they are already your customers, so obviously there’s some level of trust already established. Oh and by the way, the 10 minutes you spend a day on this task is surely a lot less expensive than a bus bench, bill board or other traditional advertising channels.
Try it. Think about it. The 10 minutes you waste on the internet can be used to generate referrals that come from people that already own your product. That sounds reasonable, doesn’t it?
Peace, Love and Gumbo
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