I have a question. What were the results of the recent “2015 CUSTOMER ADDED VALUE” meeting you had at your company in the quarter?
Be honest. You never had that meeting now did you? That is a PROBLEM. That spells future PAIN for you in 2016..
Why do I say this? Because if you don’t provide the ADDED VALUE, your clients and prospects will find it from your competitor. And this will happen easily. If you do nothing.
Perhaps a great goal for you is to “GET DONE” some vital thinking.
Define what ADDED VALUE for your clients and prospects really IS. Define what ADDED VALUE for your clients and prospects LOOKS LIKE. Write it down, put a plan in place to determine exactly how you will provide more value to your clients and prospects. This exercise will be well worth the time if you can convert the ideas into action and WOW your clients with added value.
(Do you have some clients that will tell you the truth about how you are doing in this area? It’s probably time to take them out for coffee anyways right?)
So do that, and be sure to let me know how it works out for you.
Peace, Love and Gumbo
Marvin LeBlanc LUTCF, CNP