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 To the small business owner or struggling salesperson: Are you sick and tired of looking at the wall while making phone call after phone call, only to find no prospect wants to talk to you about your offering?
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 I know, I know. It's a gray area kind of question, but it's easier to answer than you think. Ask yourself: Are you a spender or a saver?
 At the start of each year, people are always looking to make changes, better their businesses and get organized. There is an area, however, I think is very important to evaluate each and every year. This area is internal marketing.
 I wholeheartedly believe the salesperson is the most important, honorable and worthy position within any organization. The spectrum of people who are "in sales" is vast - so vast that almost everyone has some aspect of selling in their job. If you are one of the people who consider yourself "in sales" I'd be curious if you have ever looked up the word "sales"?
 Every article you read. Every TV show you view. Every radio talk show you listen to. Every advertisement you are interrupted with. They all seem to be consumed with ways to help you make more money. But you see – YOUR INCOME DOESN’T MATTER. Because income has nothing to do with accumulating wealth. <<CLICK TO TWEET>>
 By: Marvin LeBlanc
When we have intentional conversation that specifically probes these life events, what we will discover are our prospects' needs. Needs that are not being met. New needs that are being created. Needs that you, as the insurance practitioner, can solve. |
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