Ah yes! Out loud. Alone. Slowly say these words with me.
SIMPLY IRRESISTIBLE. COMPELLING. ADDICTIVE.
Have you ever wondered why certain Web sites, restaurants & organizations are VALUED so much more than others? How did they become simply irresistible, compelling, (even addicting) and invaluable to their clients & prospects? They must have just been lucky, right? Maybe they were just in the right place at the right time? Yep, that happens. In about 1 out of every 100 businesses!!!
The rest of good business happens with good business PLANNING. Humor me for a second while I walk you through this quick exercise.
Step 1: Turn away from your monitor and quickly write down your 3 most favorite Web sites.
Step 2: Turn away from your monitor and quickly write down your 3 most favorite restaurants.
Step 3: Turn away from your monitor and write down the top 3 organizations that generated the highest revenue for you in 2010.
Step 4: Now go study your 3 most favorite Web sites and find out why they are valuable to you. Write your results down.
Step 5: Think about your 3 most favorite restaurants. What is it that REALLY makes them your favorite. Your most VALUED restaurants. And don’t put down, “because the food taste good”. BORING!!! So what. That’s not the REAL VALUE. Go deeper.
Step 6: Think about the top 3 REVENUE GENERATING groups you were involved in. (Chamber of Commerce, Service Club, Referral Group, Business Group, School Groups) Write down “WHY” you feel they generated so much revenue.
Step 7: The Final Step. Look at the answers you’ve created for yourself and sit down with an Accountability Partner (who’s not your partner or family member) and ask yourself the most important question in 2011: How can I apply these answers to offer Knock Your Socks Off, World Class Added Value to my clients and prospects? I’m talking to you Mr/Mrs Small Business Person.
Think about how serious this is. If there was a way you could get relief from the ridiculous “feast or famine” sucky sales cycles, wouldn’t that be worth it all? It will be. Recognize that the answer is in front of you with my 7 Steps to Becoming IRRESISTIBLE. Now invest yourself into some think time & get your plan in ACTION.