In your business, are you primarily grabbing just the low-hanging fruit?
Close your eyes and think with me for a moment. If you were hungry and standing at the bottom of an apple tree right now, are you immediately going to leave the apple tree to go look for a ladder? Of course you wouldn’t do that. You would simply and conveniently grab the low-hanging fruit – the apples that are hanging the lowest to the ground and the easiest to grab.
Be careful with overusing this approach in your business. We might be spending so much time picking low-hanging fruit in our business that we no longer focus on the high-level, more profitable fruit. Why do we do this? Because it's easier–it's comfortable.
Many producers (and companies) stay in a certain market because they don't feel they're worth more. But take courage and stretch! Upwards! Higher!
Don't get confused. I am not saying that you shouldn't pick any of the low-hanging fruit.
I am saying pick the low hanging fruit and keep the ladder handy for other opportunities. Don't get lazy. Remember that picking low-hanging fruit is a complacent, low-energy, passive activity. Picking high-ladder fruit is a strategic, high-energy proactive activity.
The low-hanging fruit will not always be readily available. To prevent large slumps, another diversified strategy must be implemented that will allow you to bring in revenue and use sales volume from a different source.
About the Author
Marvin LeBlanc LUTCF, CNP, is a performance strategist and author of the number one Amazon Kindle best-selling book, Come Hell or High Water: Life Lessons from Hurricane Katrina. Marvin not only brings wisdom and insight gained from his three decades in the insurance and finance industries, but he also empowers others through his unique sharing of lessons and techniques from years of corporate and leadership training and motivational programs. A vibrant entrepreneur who makes the stage his own–and yours, Marvin’s humor-filled stories bring inspiration, heart-warming truths and tangible, strategic takeaways you can bring back to your organization.