By: Marvin LeBlanc
When we have intentional conversation that specifically probes these life events, what we will discover are our prospects' needs. Needs that are not being met. New needs that are being created. Needs that you, as the insurance practitioner, can solve.
If you haven’t heard of Jonathan Fields, then allow me to expose you to our guest blogger this week.
His “out of the box” ideas on re-inventing yourself and your career will be a fresh breath of air for you today. But you’ll have to read his blog below at least 2-3 times to really absorb it.
By: Jennifer Ledet
Now, I’m sure that you’re thinking to yourself that you don’t destroy your team members’ work. And I’m sure you don’t literally do that. But maybe, just maybe, you’re creating an environment where it feels like you’re destroying their work.
Hello Marvelous People!
After a busy holiday season I bet you are feeling a bit sluggish. The New Year is upon us and sadly, many people remain unhappy, unmotivated and negative.
Our guest post today is none other one of Vogue’s 100 most influential females. Read carefully and choose at least one of Loren’s 7 ideas to infuse positive energy back into your life. As always, add your feedback, comments for the benefit of the entire group.
By: Marvin LeBlanc
Are you ready to rock and roll, today? I sure hope so. Today I'd like to share some questions that will stimulate your thoughts and aid your focus throughout the year as you work to build your business.
By: Dave Nelson
If you’re a small business owner new to social media, then this article is just the thing you need to read now. If you’re experienced in social media, more than likely there are 3 items out of the 10 that you are not doing well. So read this helpful article by Dave Nelsen and take some notes on what you need to do differently today with your Social Media approach.
“True genius is when you can do a simple, repeatable tasks and accurately track the results”. - MarvinLeBlanc.com
For those that want to grow their referrals through the help of your existing customers here is what you need to do:
“What if you emailed just 5 or 10 customers daily, directly from your customer data base. (Some call it your CRM – Customer Relationship Management software)
That it! That’s the tip.
1-Don’t call them.
2-Don’t assign this task to a team member.
3-Your EXTREMELY short email will ONLY soft sell for your next visit with them.
4-Soft ask for the Referral. Why? Because you must either you do all the talking and asking for your referrals or you can commit to enlisting the help of your customers to talk for you. You need to understand that you must ask your customers to help you.
Would you please ask for help? Do not just try to generate all your referrals without the help of those that already trust you.
Believe it or not, your customers don’t naturally think about constantly giving you referrals.
THEY MUST BE REMINDED – CONSTANTLY. So REMIND THEM!
Without beating them up!
Remember, you’ve EARNED the referral. How do I know that? Because they are already your customers, so obviously there’s some level of trust already established. Oh and by the way, the 10 minutes you spend a day on this task is surely a lot less expensive than a bus bench, bill board or other traditional advertising channels.
Try it. Think about it. The 10 minutes you waste on the internet can be used to generate referrals that come from people that already own your product. That sounds reasonable, doesn’t it?
Peace, Love and Gumbo
We all know that marketing is a complicated mix of product line, pricing strategy, positioning/branding, and promotion. That mix becomes even more complicated when one is attempting to market oneself. In today's competitive environment, career professionals and entrepreneurs alike must be able to demonstrate their value to the right people in the right contexts in order to gain a competitive advantage.
Here are five strategies to keep in mind:
1. Determine a clear strategy for everything. Whether you are contemplating attending a networking function, volunteering for a special project, or deciding whether to get another degree or go to a conference, it's critical to truly understand what , specifically, you need to gain from your investment in money, time, and energy. All three are precious resources and can easily be squandered. Any time you are considering a new activity or project, take time to carefully consider the following questions:
Why am I doing this?
Why am I doing this in this way?
What else can I do with this?
What do I really want to happen as a result of this?
Who or what is critical here?
How will I measure success?
2. Capitalize on all opportunities to gain exposure and influence. If you're a regular reader of this newsletter, you';ve heard this one many times. It's all too easy to disappear into your own silo and then wonder why no one is calling you. In order to be considered for special projects and assignments, you must first be seen and you must be seen when the opportunity exists.
Think about a quit-smoking program. If you have a product that helps someone quit smoking, there is only one time that matters when your product must be seen -- when the person actually commits to quit smoking. Therefore, you must be "out there"; on a regular basis in order to be there when the time is right for them.
How can you gain exposure and influence on a regular basis?
3. Leverage everything. Think "green"; in terms of your work. Recycle everything in a different form. Your hard work deserves to be seen by as many people as possible. Ask yourself:
How can I repurpose this:
For example, record your conference presentation, take the .mp3 and have it transcribed cheaply through a vendor you find in eLance.com, take the transcribed Word document and then have a writer break it into a series of articles, and then pitch it to a trade publications editor. You can also take the same .mp3 recording and break it into segments and create an audio product from it, post podcasts on your blog, use it as the basis of a recorded webinar, or simply send segments to influential people who may
benefit from your message. The combinations are endless.
4. Strike when you're hot – follow up. Sadly, this is the Achilles Heel for almost any busy professional or entrepreneur. You meet someone who could offer you incredible access to valued resources and you take their card back to the office with every good intention . . . and it gets lost in the shuffle. How many business cards do you have lying around that you didn’t follow up on? Even with the ones you did, how many did you re-connect with to create the most important round of sharing or conversation?
When an opportunity comes your way:
5. Plant lots of seeds. Living in the "Information Age":, we are bombarded by free tips on how to do anything and everything. You may need to be willing to share your best knowledge more freely than is often comfortable. However, by giving away the right information to the right people, you begin to create goodwill, trust, and liking. When the time comes for that target to choose someone to assist in their specific projects, you will have positioned yourself to be a safe and smart choice. Just like in planting seeds, you never know for sure which goodwill gestures will "sprout";. It takes the right timing and conditions. Therefore, plant many seeds and you will be assured good, viable sprouts on a regular basis.
Whether your goal is to continue building a successful career or growing your own business, these timeless tips will serve you well. Take a little time each day to make sure you evaluate opportunities from a strategic view, continue to build exposure and influence, leverage your best work in every way possible, follow up religiously, and keep planting those seeds.
Dr. Myra Corrello helps entrepreneurs, executives, and subject-matter-experts craft presentations to increase revenue, secure investors, build PR, or enhance overall effectiveness. She offers presentation-skills support through coaching, consulting, on-site training, webinars, and downloadable self-study resources. Find out more at: www.PresentationsForResults.com
or contact Myra at (504) 899-8660 or by email: Myra@PresentationsForResults.com.
Attention: Small business owner or struggling salesperson
Are you sick and tired of looking at the wall while making phone call after phone call, only to find no prospect wants to talk to you
about your offering?
Are you an experienced business owner or salesperson that used to generate business by knocking on doors or shaking hands at networking functions?
Do you find that somehow in today's fast-paced world that's not working for you?
So are you ready to try something different?
Here’s a valuable FREE gift, from me to you: Visit a coffee shop close to your office. Or perhaps stop by a popular mom and pop restaurant. Think of any place you know where the patrons of a business are prospects that you would like to obtain as new customers. Envision yourself visiting a location wherein its customer base might have a need your product/service can meet or exceed.
And when you visited one of these places that you know has clientele that you wish to serve, approach the manager and offer them $200 (or whatever amount you want).
Here’s a example: have the coffee shop manager agree that you'll pay $200 worth of coffee for the next 35-40 people that walk in. The only stipulation is that the manager allows you to:
1. say hello to the patrons,
2. tell them that the coffee is on you today and
3. share your business card with them AFTER they give you permission to hand them the card.
Don't shove your card on them. They will smell your commission breath.
Just have fun. Don't be pushy. Be personable!
Now slow down and honestly think about this: if you casually shook hands with 35-40 people in this laid-back environment that you created for yourself, how many of these people will eventually become your client? One person? Two people? Perhaps more? I’d be willing to bet that just one new customer is worth more than $200. Over the course of your career you probably have spent thousands of dollars on advertising and marketing.Most of it probably did not work.
This does work–try it now! And by the way, you have my permission to send me $200 or at least your story about how this simple concept worked for you.
Until next time...I wish you Peace, Love and Gumbo!
"Forget success - Focus on Significance!"